Privacy Policy

Last Updated: January 2026

Dark Red Racing ("we," "us," "our," or "Company") operates darkredracing.ca (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or subscribing to our services.
• Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
• Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and links followed.
• Device Information: Device identifiers, mobile device IDs, and hardware model information.

How We Use Information

We use the information we collect for various purposes, including:

• Analytics: To analyze Site traffic, user behavior, and performance metrics to understand how visitors use our platform.
• Affiliate Tracking: To track clicks, referrals, and conversions for our affiliate partnerships with online casinos and gaming operators.
• Site Improvement: To enhance and optimize the functionality, content, and user experience of our Site.
• Communications: To respond to your inquiries, send promotional content (with consent), and provide customer support.
• Compliance: To comply with legal obligations and enforce our Terms of Service.
• Fraud Prevention: To detect and prevent fraudulent activities and unauthorized access.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality, security, and basic operations.
• Analytics Cookies: Track user behavior and Site performance using services like Google Analytics.
• Affiliate Tracking Cookies: Monitor clicks and referrals to our casino and affiliate partners.
• Marketing Cookies: Used to deliver targeted advertisements and measure campaign effectiveness.
• Third-Party Cookies: Set by our partners, advertisers, and service providers.

Opt-Out Options:

• Most web browsers allow you to refuse cookies through browser settings. Please consult your browser's help documentation for instructions.
• You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• For personalized advertising opt-outs, visit the Ad Choices Canada website.
• Disabling cookies may affect Site functionality and your user experience.

Third-Party Links

Our Site contains links to third-party websites, including online casinos, gaming platforms, and affiliate partners. These include but are not limited to online gambling operators and payment processors.

Important Disclaimer: We are not responsible for the privacy practices, content, or security of third-party websites. Each third-party operator maintains its own independent privacy policy. We encourage you to review the privacy policies of any casino, gaming operator, or external website before providing personal information or engaging in any transactions.

Your use of third-party sites is at your own risk and subject to their terms and conditions. We do not endorse or control the content or practices of external websites.

Your Rights

As a resident of Canada, you have certain rights regarding your personal information under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy legislation.

Your Privacy Rights Include:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal information, subject to legal obligations and retention requirements.
• Right to Withdraw Consent: You may withdraw consent for the collection and use of your information at any time.
• Right to Opt-Out: You may opt out of marketing communications by following unsubscribe instructions in our emails.
• Right to Complaint: You have the right to file a complaint with the appropriate provincial privacy regulator.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable Canadian privacy laws.

Retention Guidelines:

• Account Information: Retained for the duration of your relationship with us and a reasonable period thereafter for legal and business purposes.
• Analytics Data: Typically retained for 12-26 months depending on the analytics platform.
• Affiliate Tracking Data: Retained according to our affiliate program agreements, typically for 12-24 months.
• Marketing Communications: Retained until you unsubscribe or request deletion.
• Legal Compliance: Certain information may be retained longer to comply with legal, tax, or regulatory requirements.

Once the retention period expires, we securely delete or anonymize your personal information unless an exception applies.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Dark Red Racing
Email: privacy@darkredracing.ca
Website: darkredracing.ca

We will respond to your inquiries within 30 days or as required by applicable Canadian privacy laws.

Privacy Regulator: If you wish to file a complaint regarding our privacy practices, you may contact your provincial privacy commissioner or the Office of the Privacy Commissioner of Canada.

This Privacy Policy may be updated periodically to reflect changes in our practices or applicable laws. We encourage you to review this policy regularly. Continued use of our Site following any modifications constitutes your acceptance of the updated Privacy Policy.